THE BIGGEST DECISIONS HAPPEN OFF THE FIELD.
Take on the role of President & General Manager of a new professional sports organization launching in your city.
Your mission over 15-game seasons is to build your franchise,
manage the business, grow the brand and win games while making a profit.
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Every successful sports organization starts with a plan. Build your venue, make decisions about seating and facilities, hire personnel and prepare for your first event.
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You're responsible for the business behind every event. Manage ticket pricing, merchandise, concessions, sponsorships and marketing while balancing revenue against expenses.
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Your decisions have consequences. Track profitability, fan engagement and organizational performance as your season unfolds.
YOUR SPORTS BUSINESS EDUCATION STARTS HERE.
Take charge of a professional basketball franchise.
Call the shots
from the football front office.
Step beyond the dugout
and run the franchise.
Build and lead your own professional soccer club.
Call the shots for a professional hockey franchise.
Take the reins of a professional cricket organization.
Step outside the ring
and become the promoter.
Manage the business of a professional MMA promotion.
Take command of the business beyond the ropes.
SKILLS YOU'LL DEVELOP BY PLAYING
BUSINESS SKILLS THAT GO BEYOND SPORTS
Learn to manage finances, lead teams, attract sponsors and make strategic decisions
through hands-on sports management.
01
FINANCIAL MANAGEMENT
Analyze revenue, expenses, profitability and the financial impact of your decisions.
02
PEOPLE MANAGEMENT
Make staffing decisions, manage resources and balance competing priorities.
03
BRAND DEVELOPMENT
Explore how promotions, audience engagement and brand decisions influence business performance.
04
SALES & REVENUE
Make decisions about ticketing, merchandise, concessions and sponsorship opportunities.
05
EVENTS & OPERATIONS
Plan venue operations, manage event requirements and deliver live sporting experiences.
06
STRATEGIC THINKING
Evaluate performance, solve problems, reflect on outcomes and improve your approach.
CAREERS IN SPORTS & EVENT MANAGEMENT
Entrepreneurs enter a structured Franchise Test Drive™ aligned to your industry.
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Where the biggest organizational decisions are made.
Explore careers:
General Manager, Operations Manager, Finance Manager, Community Relations Manager.
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Where partnerships, promotions and revenue drive the organization forward.
Explore careers:
Marketing Manager, Sponsorship Manager, Ticket Sales Manager, Merchandise Manager.
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Where the people behind every event bring the experience to life.
Explore careers:
Venue Manager, Event Manager, Food & Beverage Manager.
If you’ve ever said, “I could run this team better than them,” this is where you prove it.
What’s Included
Interactive GM Simulator
Video Lessons & Quizzes
Performance Reports
Certificate Upon Completion
How It Works
No experience required.
Fully online — move at your pace
Approximately 2 hours per playthrough
Just 5-20 minutes per day
YOU'RE THE GM.
CAN YOU BUILD A PROFITABLE FRANCHISE IN YOUR FIRST SEASON… AND DO IT AGAIN?